Filed under : Jewellery

26 August 2012

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ZOYA LAUNCHES ‘BANARAS’

Zoya, the Exquisite Diamond Boutique, from the House of Tata, today launched its latest jewellery collection, ‘Banaras’ evoking picturesque images of the divine lotus, temples and floating diyas on the river Ganges at dusk. Inspired by elements of this timeless city, Zoya presents its latest collection of fine jewellery, a tribute to the everlasting essence of Banaras.

 The collection was unveiled through a dramatic representation that brought the mystique and charm of the world’s oldest city, Banaras, to guests at the Taj Mahal Palace, Mumbai, with the stage set to emulate the ancient ghats of Banaras on the edge of the holy Ganga. The evening also showcased a collection of Taj Khazana’s glorious Banarasi sarees, beautifully complementing each of Zoya’s stunning creations.

Parvathy Omanakuttan

 Zoya’s Banaras, boasts of striking statement pieces, using materials and techniques rarely used before. A strong line of 22 karat yellow gold, polkis and diamonds, is made immortal in design with techniques such as partaj, chitai and intricate banarasi meenakari and the use of exquisite stones such as malachite, turquoise and pink opals. Pieces find inspiration from eternal images of the city – a lotus blooming in the sacred waters with glistening dewdrops on its petals; captivating chandelier earrings ending in white polkis are inspired by the lamps used for the Ganga Aarti performed each evening on the ghats; a hansli is inspired by the domes and spires of temples that dot the landscape of Banaras. The collection presents inspirational and inspired jewellery for the discerning woman of today.

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