Filed under : Celebrities, Lifestyle

17 July 2013

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Vidya Balan in designer Gaurang Shah’s Saree

The actor who loves creating waves in sarees style is in love with label Gaurang. The established and award winning designer who is known for his intricated jamdani handwovern creations, created a traditional kanjeevaram saree with a lion design in 20 inches gold border for Vidya Balan for her recent jewelery store opening show in Kerala.

vidya balan-Gaurang Saree

“When I met her for the first time, I was awed by her simplicity and understanding of saris. Gaurang said after meeting the versatile actor “She loves to wear kanjeevaram saris and carries them off with such ease and pomp. She`s talented, smart and down-to-earth and excels in making style statement especially saris.”

Designer Gaurang popularity is on the rise ever since he began to impress the fashion circuit with his twist to traditional saris and dresses with a whole new approach by bringing new vibrant colors and textures to saris and dress using the age old jamdani weaving technique. He also made the otherwise stiff kanjeevarams more wearable by weaving them differently. His consumers now find them more smoother and softer than ever.

The self taught designer’s simplicity and approach to traditional weaves reflects in the saris and dresses he designs — a big reason why his creations now attracts Bollywood favorite actresses like of Sonam Kapoor, Chitrangada Singh, Priya Mani, Taapsee Pannu, Sonali Bendre, Kiron Kher and other leading well known socialist and industrialists.

The fashion designer currently busy with his 5 city new bridal collections ‘Paanchali’ – styles from the past show which kicks off in Bangalore in July 19th. Bangalore: July 19 & 20 at ITC Gardenia Delhi: August 2 & 3 at ITC Maurya Mumbai: September 5 & 6 at Taj Mahal Hotel Kolkata: September 19 & 20 at Hyatt Chennai: October 25 & 26 at The Leela. He will be showcasing his new bridal collection in Dubai in October.

At LFW 2013 August show he will be showcasing yet another line of classical indian weaves in the established designer category.

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