Filed under : Featured Articles, Silk Sarees

26 July 2011


VARAMAHALAKSHMI – The Ultimate Brand in Silk Sarees

Varamahalakshmi, a new brand in silk sarees will shortly be launched to usher in the festival season with a fabulous variety ranging from the timeless Kanjeevaram sarees to fancy designer sarees and everything in between.

Varamahalkshmi Silks Chikpet - RamyaIt is that auspicious time of the year when festival shopping begins in Karnataka and Varamahalakshmi, the new brand in silk sarees is all set to cater to every occasion, including weddings, special events, celebrations or just gifting.  This brand new landmark showroom will be spread across two floors and 10,000 square feet in Bangalore’s traditional silk hub, Chickpet. Varamahalakshmi Showroom of Silks and Sarees will offer quality silk sarees in a wide range that includes

  • Kanjeevaram sarees
  • fancy sarees
  • designer sarees
  • embroidery sarees
  • Banaras, Arani, Uppadas, Real Zari Kota, Handlooms and a huge choice in dress materials.

Customers can enjoy shopping for silkwear to their heart’s content in air-conditioned comfort, with friendly staff in attendance.

Speaking of the new launch, Mr. Durga Rao of Varamahalakshmi said, “The hallmark of the Varamahalakshmi brand will be reliability and trust. We aim to bring customers the joy of shopping for quality silk wear that is affordable and available in a wide choice to suit every taste, whether contemporary or conventional. Our customers come from the city as well as the rural areas and we will ensure that whoever walks in through our door feels absolutely at home as we attend to their needs and make it a memorable shopping experience for them.”

Bangaloreans will be excited to know that the brand ambassador for the Varamahalakshmi brand is Ramya, the most popular actress from Karnataka and whose face is a household name. She is classically beautiful, elegant, stylish and perfect, just like the Varamahalakshmi brand and represents the essential Kannadiga woman with the ability to carry off any saree or dress with elan. She will be inaugurating the showroom.

Mr. Durga Rao said, “Varamahalakshmi Showroom of Silks and Sarees mirrors the rich heritage and culture and the immortal tradition of Karnataka, which is known for its beautiful ivory, the mesmerizing fragrance of sandalwood and the refreshingly verdant landscape. We chose the name Varamahalakshmi because it represents the Goddess who grants boons. She is the incarnation of Ashtalakshmi who are the eight goddesses signifying the wealth, food, courage, education, success, progeny, luck and strength. We invite the people of Karnataka to shop at our store.“

Varamahalakshmi is all set to become Bangalore’s favourite silk store, offering traditional as well as trendy silk sarees and dress materials, celebrating the traditional costume our land in all its gorgeous and unique designs, varieties and embellishments in the form of rich zaris, intriguing motifs.

The Varamahalakshmi Showroom of Silks and Sarees will be located at:
No. 245,
Chickpet main Road,
Bengaluru 560053,
Tel – 08065319999

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  1. Dipanjan Roy says:

    An Indian woman is best defined when she is in a saree. she cannot look more gorgeous in any other outfit. Indian women are always pictured in a saree great poets. Thanks for sharing this post. i will be looking for some more interesting posts like this from you.

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