Global watch major Timex Group India Limited, forayed into the steel city of Vishakhapatnam by launching its first store, clearly signaling the corporate’s intent to embrace the ongoing retail revolution. The spacious store houses an extensive collection of watches which includes Helix, Marc Ecko & Fossil along with Timex. The store was inaugurated by Ms. Angelique O’ Brien, Head of Retail & Fashion Brands, Timex Group India Ltd.
With this launch, the total Time Factory outlets in the country stands at 105 which the company plans to take up to 140 by the end of this year. In the South alone, Timex has taken the store count to 31 indicating the company’s bullishness on the Southern market and consumers growing appetite for indulging in premium personal accessories like watches.
The Time Factory concept is Timex’s avant-garde multi-brand watch store and is a favored one-stop destination for mid-priced to premium international watch brands all over the country under one umbrella. In a short span of time, Timex has strengthened its retail chain with over 100 stores across 45 cities facilitating easy access to a wide assortment of international and stylish watch brands under one roof.
Apart from the array of brands and collections, the design and feel of the store is truly international and promises an amazing shopping experience. With the unique signature signage of the Timex Flagship and stylish interiors, the store is warm, engaging and oozes style.
Speaking on the occasion Ms. Angelique O’ Brien, Head of Retail & Fashion brands said, “It gives me immense pleasure to inaugurate this first TTF in Vizag. The store has a vibrant feel to it and truly reflects the key brand attributes of Timex- being sporty, fashionable and technologically advanced. The Time Factory offers a range of iconic international brand, offering contemporary designs in wrist-wear under one roof. The Time Factory stores fulfill the growing demand of our discerning customers and provide them with a delightful experience.”
Timex is all set to leverage the untapped retail potential in tier-II and tier-III cities and is strengthening its retail presence in these towns. Timex is also strategically expanding its product portfolio with an array of stylish and technologically advanced collections across brands, targeted at the contemporary Indian consumer. Timex Group had launched its youth brand Helix last year which comprise of youthful & hip watches, which exude style & substance! Helix has gained immense popularity amongst the youth in a very short span of time and is now available on web store as well.