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07 January 2010

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SUSHMITA SEN LAUNCHES ‘I AM SHE’

I AM SHE PosterBollywood actress and Miss Universe Sushmita Sen will be grooming Indian girls for beauty pageants through a platform launched recently called ‘I AM SHE’. I Am She is a modeling academy and is a part of Sushmita’s company Tantra Entertainment.

Sushmita Sen was the first Indian to win the Miss Universe pageant in the year 1994.

Sushmita Sen who is at present the brand face of I Am She will be replaced by the winner of the show. At the launch of I Am She, Sushmita said that she hopes to bring back the Miss Universe crown in 2010.

A preliminary selection process will be held at Jag Mandir in Udaipur on 27th February 2010. The selected girls will be groomed by Sushmita for a period of three and a half weeks for the grand finale.

The entire contest will be telecasted on television as a reality show. The top five girls will be chosen by Sushmita and the winner who will be representing the country for the Miss Universe pageant will be selected through a public voting system.

IMPORTANT DATES:

Last Date: Jan 15th 2010

Website: www.iam-she.com

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