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27 August 2011

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Speedo’s Summer Fashion Swimwear Line- 2011

Speedo, the swimwear brand showcased their new line of summer fashion swimwear in the Mercedes – Benz fashion festival held in Sydney. The highlight of the collection was shorts with digital prints. There were also crochet print on bikinis and one – pieces.

Former Miss. Universe turned Television star, Rachel Finch set the ramp on fire. She modelled for Speedo’s sunset print and floral bikinis. Other celebrities like Sophie Van Den Akker and Eamon Sullivan too walked down the ramp.
“We thought our fashion line was strong enough this season to focus on it rather than our performance wear,” says brand manager Graham Eyres. “Our design team worked really hard,” he added.

The words of Tahnee Mcilwraith, women’s product designer for speedo echoed her admiration for the British designer, Christopher Kane’s fall 2011collection, which had crochet brilliance. Mcilwraith said, “I was drawn to the high-fashion approach of Christopher Kane.” “It has that nostalgic feeling of being with your nanna and we wanted to capture that in our swimwear,” she also said.

Speedo stood by the the street fashion of London, Tokyo and Bangkok. “You can’t help but be inspired by Tokyo,” McIlwraith said. “That’s where our floral pieces started. We just take it from there to the beach,” she added.

Mcilwraith said that it is a great idea to use high – fashion trends and present the designs to wider audience. She also said that they made sure that the digital prints that were the highlight of Prada have been brought to their designs and utilized well.

According to Mcilwraith the shape of bikinis this summer, would have bottoms wider at the sides and balcony tops offer support for a 50s pin-up silhouette. She stated that the top trends for this summer would be colour blocking and maritime themes.

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