Filed under : Designers, Featured Articles, Interviews

18 October 2011

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Shekha Kandhari, ” Fashion Is My Passion!”

shekha kandhari delhi based fashion designer

Shekha Kandhari, a young and charismatic fashion designer hailing from our Capital city, personifies style and prowess. Her hard-work coupled with zeal and passion have paved way to have her own label named; Shekha K.

She believes, “Effort only fully releases its reward after a person refuses to quit.”

How and when did you start as a designer?

The Journey to the Fashion industry began by getting enrolled in N.I.F.T as a Fashion Technology Student. After graduating from NIFT in 2006, I started working as a designer under a design label in Delhi. The real fashion industry experience began by working with export houses like U.S.I and T.C.N.S that helped me in understanding various aspects of fashion industry from Designing to merchandising to production. I enrolled in NIFT in 2008 to pursue Masters in Fashion Management and went to Amsterdam Fashion Institute to get insight into Fashion Branding. After coming from Amsterdam I have done a freelance project for Benetton. There are few other freelance projects like Lifestyle, Bangalore and ITC Wills Lifestyle in my work portfolio. In 2010, I started a Design Label “Shekha K” where all the learning’s from NIFT and while working in industry has helped in setting a base for this label. The Key input as a designer lies in giving new Silhouette references that could suit individual body type.

Could you please tell us about your label?

“Shekha K” forte lies in drapes and defining new silhouette. It creates feminine and sensual silhouettes. The Label emphasize on pleating and creating beautiful pieces that are aesthetically appealing and could cater to someone who are independent, love luxury and has beautiful inner and outer personality.

It is noticed that you have very vibrant shades in your colour palette, what is the inspiration behind picking such radiant yet soothing colors?

During Bangalore Fashion Week, my inspiration was “Art Forms in Nature”. As we can see Nature has given us beautiful birds with so many vibrant shades on their feathers that are radiant yet soothing and pleases our eyes. So these vibrant birds were inspiration behind picking such colors. To make the collection apt for Festive season vibrant color palette were used from Blues mixed with hues of blues to red mixed with pinks, purple mixed with light purple and green mixed with purple.

shekha kandhari delhi based fashion designer

Could you please share your experience during Bangalore Fashion Week 2011?

The experience during Bangalore fashion Week was good as it helped in giving impetus through publicity and media interaction. It was very well planned and organized in terms of models, choreography, media and publicity.BFW tie ups with venue partners and media partners has made it a much known event. The interaction with Bangalore’s 91.9 FM and various other media channels has also given recognition to my Label and me as a designer. Though I expected more buyers. But overall it was an experience to remember.

According to you how strong is Bangalore with regard to fashion?

Bangalore has lot of potential to be a Fashion Hub because big players of Fashion industry are based in Bangalore like Arvind Brands, Madura Garments ,Lifestyle to name a few. With coming up of UB City Mall where big international designers like Paul Smith, Louis Vuitton , Burberry , Lanvin are housed makes Bangalore Strong in terms of availability of international Fashion brands after Delhi and Mumbai. The major population living in Bangalore follows casual dressing and traditional dressing and spends more on widely available fashion labels than buying exclusive designer labels. Therefore Bangalore still has to bridge few gaps to become strong in Fashion.

What are the differences you can spot in Indian fashion scene in comparison to world fashion scene?

Indian Fashion Industry is driven by manufacturers, exporters who in collaboration with designers churn out major revenue to make India known among Europe and U.S. Though India has always been looked as a source of manufacturing and embroideries but with coming up of Fashion weeks like Wills Lifestyle Fashion Week, Lakme Fashion Week, Indian Designers are getting recognition in World Fashion Scene. The major difference in World Fashion scene and Indian Fashion Scene is that Indian designers cater to huge Indian traditional market whereas World Fashion Designers make more Western clothes that can be catered to major markets.

Please share something about you as a person with our readers

I describe myself as a self – confident artistic driven person who likes to explore new avenues in art, fashion and lifestyle. I always try to explore new aspects in life that I can do and achieve. I am a hard working person who believes that there is nothing that comes through shortcut.

shekha kandhari delhi based fashion designer

What are your achievements so far?

During Masters in Fashion Management my outstanding academic score helped me bag a scholarship and opportunity to study in AMFI. My
Journey as a designer has just begun but there is still a long list of achievements to come in future.

Could you please share some tips to accentuate a dull looking outfit?

A dull looking outfit can be accentuated by adding accessories like neckpieces or stole in contrast colors that can make the whole outfit complete with footwear that has contrast colors. As color blocking is very much in fashion so play with color block to make a dull looking outfit fashionable.

What are your future projects?

My future projects would involve tie – up with stores in Delhi for selling my label and I am planning to travel to explore new inspirations and gain lot of source and impetus for upcoming fashion weeks.

Rapid Fire:

Your role model: Mother Teresa as she was a giver and true soul

Fashionable City: Milan

Your dream show to showcase your collection: Paris

Most desired show – stopper: Kareena Kapoor

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2 Comments

  1. vijay says:

    Soothing shades ,picked right from nature.
    What a feast of colours !
    A well written post.
    Thank you.

  2. abhilash says:

    I finished ma graduation in fashion and apperal
    designing course 2014 batch. I did around 10 fashion
    shows in Bangalore. now am looking for a job. if any
    vacancy is there please let me know
    phone number: 09742858705, 09633003295
    mail: abhilashsurendran006@gmail.com
    Thankyou

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