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29 January 2011

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Riya Sen and Sreesanth endorse Gitanjali’s Rivaaz jewellery collection

Gitanjali Group has roped in Actress Riya Sen and Cricketer Sreesanth to endorse the brand’s Rivaaz jewellery collection. Rivaaz is a collection of 18K Gold CZ jewellery inspired by the Indian culture.

The combination of Bollywood and Cricket for brand endorsement aims to establish a connect with a larger target audience in India…….Good marketing strategy by Gijanjali !!

Riya Sen and Sreesanth

Bollywood star Riya Sen, who happens to be a qualified jewellery designer herself, said, “Rivaaz is such a gorgeous and affordable range available in a myriad of designs that appeal to both traditional and modern values. I am pleased to be associated with it.”

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