Reliance Trends, India’s largest fashion destination, the Apparel, Luggage and Accessories specialty format of Reliance Retail today announced the launch of its all new collection, “Kai Po Che”. The collection was launched in a remarkably fashionable way by the star cast from the movie – Amit Sadh, Rajkumar Yadav and Sushant Singh Rajput – in a sizzling fashion show at Reliance Trends store in Infiniti Mall.
The evening saw the best of Reliance Trends collection being displayed through live fashion show by models showcasing Reliance Trends’ newly launched SS’13 collection followed by a breathtaking fashion show by stars of “Kai Po Che” in Reliance Trends’ collection. The stars also interacted with the audience and shared some special moments from the film “Kai Po Che” which is an upcoming film, based on Chetan Bhagat’s novel ‘The 3 Mistakes of My Life’, directed by Abhishek Kapoor and releasing worldwide on February 22, 2013.
The “Kai Po Che” collection is presented at Reliance Trends with its brand Netplay, the suave & cool semiformal brand exclusively for men. Inspired by the movie this collection promises a unique blend of cut, style & fabric that is sure to pep up your spring summer. The highlight of the collection are wide range of check shirts as seen in the movie worn by the stars & premium cotton linen shirts in wide range of pastel colors starting at just Rs.799.
The menswear collection also features something for every occasion – from funky casual tees and denims to a wide range of formal wear to perfect the 9 to 5 look. Also featured is innovative Performax sportswear range with unique technologies to help you perform to maximum while working out or playing. The collection also includes an Outdoor theme series that presents a rugged range of comfort wear from men, women and kids.
The new collection this Spring Summer is also inspired by some bright colors with floral prints for women featuring fashion Tunic tops with floral prints, pintucks and piping details. Not to leave out on the traditional look, Trends presents sarees, salwaar kameez sets & Kurtas which are a perfect occasion-wear interpreted in Pastels & florals, in line with the look of the season. While some are designed to look best when draped traditionally, others are perfect when paired with trendy blouses & bottomwear – Dhoti pants, Patialas & Turkish Pants.
“Kai Po Che” is about best friends Ishaan, Omi and Govind – young, ambitious and restless – are trying to make a mark in the India of the early 2000s. These are exciting times – a new millennium has just dawned, India’s a nuclear power and ostensibly shining – a perfect place for the 3 Ahmedabad boys to start a business that could be their ticket to fame and riches. In a country where cricket is religion, they hit upon a brilliant plan – to start a training academy that could produce India’s next sporting superstars! What follows is without doubt the greatest adventure of their lives, as they attempt to navigate the big hurdles in the path of fulfilling their dreams.