Filed under : Footwear

22 February 2013

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Reebok announces launch of RealFlex Transition 2.0

Leading sportswear and fitness major Reebok makes high-powered entry into 2013 by announcing the launch of their new technology-powered training footwear, RealFlex Transition 2.0.

The first choice of training footwear of one of India’s fittest sportspersons, MS Dhoni, Real Flex 2.0 is a technology-powered shoe range that promotes and enhances natural movement in a way that allows an athlete to move the way nature intended. From a bio-mechanically standpoint, RealFlex allows your feet to flex naturally and is safer to train in any other shoes in the concrete man-made world of today.

RealFlex Grey&Vitamin C

RealFlex features 53 independent ‘sensors’ on the bottom of the shoe and is strategically positioned to adapt to all training surfaces.

“As a sportsman, the training and preparation off the field is what gets you to the next level on the field. One thing that most people don’t realize is the need for proper training gear that protects you from injury and is comfortable. I enjoy training in RealFlex because no matter where I train, be it in a gym or in the outdoors, it provides me with the right amount of support and stability. Its an extremely lightweight shoe with a minimalistic upper and it gives me the enhanced protection that I need for training.” says MS Dhoni.

“At Reebok, we are committed to creating product technologies that offer benefits which consumers can translate in their training regimens. Our team understands the passion and energy that our consumers spend on training, and we are focused on creating products that fulfill their every requirement.” Says Steve McPherson, Brand Director, Reebok.

dhoni reebok

The RealFlex range is priced at Rs. 5,999/- onwards, and can be found at Reebok stores in a whole new retail environment where consumers will get experiential fulfillment of their fitness needs. RealFlex is available in black/green, white/red, vital blue/white and flat grey/vitamin C.


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