Bollywood superstar actor, singer and brand ambassador for Blenders Pride Fashion Tour, Priyanka Chopra did a pub crawling in Bangalore from Biere club, 13th floor, ICE – Vivanta by Taj and TOIT. This unique and interactive activity was done to promote her debut international single ‘In My City,’ featuring will.i.am. Blenders Pride has chosen ‘In My City’ to be a key feature of its multi-city Blenders Pride Fashion Tour. The single is an emotional, feel-good song that bridges the world of dance music with elements of nostalgia, echoing sentiments of hometown pride.
As Brand Ambassador of the Blenders Pride Fashion Tour, Priyanka also features in a multimedia campaign for the 8th Edition of BPFT. Shot stylishly in black & white by ace lensman Bharat Sikka, the campaign captures the edgy, fashionable, rockstar looked of this mauti-faceted star and has been widely received since its launch. With an amplified media campaign, the Blenders Pride Fashion Tour has set the pace in the Indian fashion calendar once again.
‘In my City’ is the first single from Priyanka’s much-anticipated debut international album, which is expected to be released early next year. The single is available across all physical and digital platforms exclusively on Universal Music.