Last few years have witnessed an upcoming of fancy fangled designers whose claim to fame are their one time hit runway roll outs, however a few of these talented brigade manage to crave a niche for themselves.
They are constantly in the crave to innovate and create designs that are not just wearable off the runaway but exude a touch of novelty.
Nida Mahmood may not have spent a decade playing with fabrics, but the erstwhile fashion critic turned fashion designer has quite a knack of doing things a way that can very well be termed as unconventional.
With edgy patterns, sizzling cuts and graphic prints, her designs are essentially modern with a hint of subtle eccentricity, designed for all those who are comfortable in their skin and can flaunt the garb with all its attention.
An amalgamation of contemporary and ethnic wear, her collection boasts of vibrant colours to lend effervescence to your wardrobe.
A quintessential blend of the girl’ next door’s appeal and a diva’s charm is the perfect way to describe her clothes.
Her collection ranges from casual day wear including pants, funky tees, feminine blouses, graphic printed tunics, jeggings, trendy jodphuri, Kurtas, and the graceful evening wear that comprises of fusion wear saris, chic skirts and girly tops with a twist.
Besides gracing the runaway, her collection has been a favourite among the celebrity circuit with the who’s who being spotted in them. From mellow floral motifs in loud shades, to a rickshaw puller drawn on a tee shirt, the jaw dropping versatility turns out to be the USP of her designs.
Interplay of disharmony along with streamlined elements adds an essence of style meets street to the collection.
Check out her collection at