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16 March 2012

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The Spring Summer 12 range from 109F is based on the trends, inspirations, and directions which shall lead the Fashion scene in India during the coming season – Summer 2012.

In the past, the Indian Consumer tended to be repetitive and static in her choice of colours, silhouettes, and fabrics over the seasons – be it the heat of summer or the chill of winter, the bloom of spring or the Autumn Wilt. But today the Consumer has evolved. She is more than aware of the influence of the season and the climate on her choice of Fashion, her pick of silhouettes, her demand for colors. She is also far more conscious of prevalent trends – of what is in and what is dated.

109F thrive to be totally in sync with changing trends, alert to evolving tastes, and in tune with Consumer demands. Their choice of colours, silhouettes and fabrics, are a result of in depth study of not only International Trends and Forecasts, but also its execution in the Indian context.

The colours this season are projected to be Bright and Pastel – colours most suited to the heat and dust of the famed Indian summer. Thus you will find that most of our styles will have one of the above group colors – barring of course the evergreen Black and White. We take care in balancing our options on the collection.

109F spring summer 3

109F collection forecast

NAUTICAL: For centuries, seafarer’s dresses have been characterized by Stripes. And we expect geometrical design, especially stripes, to play an important role this season. Under this collection, you will find various styles inspired by geometrical designs based on stripes.

FLORAL: Floral designs are high on the Fashion scene this summer. Hence, a whole collection has been designed based on floral patterns and prints, which also depicts the freshness of flowers blooming in the soft season of spring.

LOVE GAME: this is the eternal Romantic collection. Romance is synonymous with the warmth of spring and summer. A COLLECTION YOU WILL FALL IN LOVE WITH!

PURE: The All White collection. Only White can convey the concept of Purity, and this whole collection is inspired by the thought of Purity, of young innocence.

MONOCHROME: The evergreen Black and White collection! The collection, which speaks louder than all colors put together! The collection no woman can afford not to have in her wardrobe!

DIVINE PARADISE: The collection, which through its sheer beauty connects the consumer to Divinity! Its simplistic yet sophisticated styling, is a must have for all consumers!

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