Mickey Mouse joins cricket fans across India in the nation’s most favorite pastime and brings a little magic of his own into ‘Mickey Cricket’, a limited edition merchandise range that is perfect for every field. Joined by the master blaster of all records Sachin Tendulkar (‘Master’), ace off-spinner Harbhajan Singh (‘Bhajji’) and fast bowler Lasith Malinga (‘Slinga’), Mickey Mouse unveiled the brand new special collection that includes apparel and accessories, footwear, stationary, home and toys, all featuring Disney’s Fab Five in fun cricketing attire.
The exciting merchandise range is created for kids age 4-14 and will be available at leading shopping destinations across the nation, including Reliance Trends and Hyper City, and also online at www.shopatdisney.in and www.mumbaiindians.com.
“Creating memorable experiences for kids and families is at the heart of everything we do at Disney. India is a cricket crazy nation and the popularity of Mumbai Indians is unmatched. We are excited to bring our India fans this amazing opportunity to experience the most celebrated sport in the country with their favourite characters Mickey and friends in fun clothing avatar”, said Roshini Bakshi, vice president, Consumer Products and Retail, the Walt Disney Company (India).
Mrs Nita Ambani, Owner, Mumbai Indians, speaking on the occasion said, “We hope to make the Season V of IPL special for our young Mumbai Indians fans with the launch of this exciting Mickey & Friends merchandise. We are very excited about this tie-up with Disney and hope to surprise our fans with more exciting offerings in the future”.
Disney will also run a special consumer promotion titled “Scratch it!” during this IPL season to offer a special opportunity for fans to meet Mumbai Indians players, win free tickets to Mumbai Indians matches and take ‘Mickey Cricket’ merchandise home.
Gear up for this season of IPL! Check out the ‘Mickey Cricket’ merchandise at retail or online now and be a part of the celebration!