Filed under : Jewellery

14 May 2012

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Katrina Kaif unveils new Nakshatra logo and new brand campaign

The gorgeous Katrina Kaif, brand ambassador of Nakshatra – India’s iconic diamond jewellery brand, today unveiled the brand’s new logo and its latest brand campaign – Glow Divine, at a glittering ceremony and amidst much fanfare at the Grand Hyatt. Also present on this occasion were Mr Mehul Choski, CMD, Gitanjali Group, Ms Shardah Uniyal, VP – Marketing, and Mr Sushil Sharma, VP, Internatinoal Brands, Gitanjali Group.

The unveiling was a spectacular as well as memorable ceremony, also accompanied by a soul stirring performance by singer Kavita Seth, followed by a unveiling of the latest Nakshatra jewellery collection by Katrina Kaif and Mr Mehul Choksi.

Enhancing the existing and emerging personality of the brand the new campaign and identity aims to recreate the heavenly hues and the divine glow connecting the brand with the inner beauty that every woman radiates. “Divine Force” is one of the key attributes of the new campaign – a fresh rendition of the “Divine Luck” philosophy associated with the brand whereby every piece of Nakshatra jewellery carries with it an exquisite beauty that can only be described as preciously divine.

Sushil Sharma, VP, Internatinoal Brands, Gitanjali Group & Katrina Kaif at Nakshatra Press Conf.

The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes. The campaign is an expression of this ethereal, Goddess like divinity- A divine energy that is sparkling, precious, mesmerizing.  It creates a world where angels live amidst the silver clouds and perfect heavens. A world of exceptional beauty bestowed with a heavenly light that glows divine!

The new brand tagline is ‘Glow Divine’ in keeping with the inner radiance that a diamond emits whilst complimenting the inner beauty that every woman radiates. Keeping in with the philosophy of “Glow Divine” the new brand logo is inspired by the popular floral Indian motif and exhibits eternal beauty and brilliance of constellation in a graphically depicted diamond cluster. The look and feel of the brand logo represents the ethereal beauty of Goddess of divine energy.

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