Filed under : Beauty

23 July 2012

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John Abraham introduces Philips Bodygroom

Philips, India’s leading lifestyle brand, today added a completely new dimension to the concept of male grooming, by launching the Philips Bodygroom. Unveiled by John Abraham, Bollywood actor and Philips Male Grooming brand ambassador, this gadget is the most skin friendly solution for body grooming that helps men keep a neatly trimmed chest, back, shoulders, and more, to make today’s metrosexual man appear well groomed. With the launch of the Philips Bodygroom, the company has fashioned a whole new category and hopes to bring about a revolutionary change in the grooming habits of the “metrosexual” man.

Findings of a recent Philips research survey support the relevance and need for a product like a body-groomer and the overall importance men place on their personal appearance. The survey finds that a growing proportion of men in India have already experimented with removing some body hair and a large 65% of men feel very comfortable with the idea of removing more than just their facial hair to complete their well-groomed look. The company believes that this figure is set to grow alongside fashion and grooming trends. And it is not only men who want to get rid of their body hair. The survey revealed that 80% of women find excess male body hair a huge turn off and prefer smooth and groomed bodies on their partners.

John Abraham with Philips Bodygroomer

Philips’ male grooming portfolio in India consists of three categories: Men’s shaving (face shavers), men’s grooming (face stylers), and Body grooming. The Bodygroom is the latest offering of a consistently expanding portfolio, the most recent launches being that of the two revolutionary shaving gadgets – AquaTouch, SensoTouch – and the 5-in-1 grooming kit.

The fully adjustable Philips Bodygroom adapts to different body parts for a total body grooming experience. It gives great skin protection with a smooth shave. Philips Bodygroom’s features include:
· Shaving head with two trimmers especially designed for body hair

  • If a smooth, hair-free look is in order, the hypoallergenic foil head will gently shave as close as you like for a sleek effect
  • If neatly trimmed body hair is preferred, the trimmer attachment will clip hair to the optimum length
  • For added convenience, Philips Bodygroomer is 100% waterproof, so it can be safely used in the shower or bath.
  • It is rechargeable requiring a 12 hours charge for an hour’s use; with convenient storage – charging stand and hanging cord.
Philips Bodygroom 2

The product is priced at Rs 2,495/-.

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