Filed under : Designers, Featured Articles, Shopping, Trends

22 September 2011

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Gucci Immersive Retail Experience On Its Way!

Gucci's new initiative called Immersive Retail Experience to hit the flagship stores really soon
Gucci’s new initiative called; Gucci Immersive Retail Experience has made the brand more customer-friendly, as they provide an interactive experience to its customers with graphics on LCD screen across their flagship stores.

OOOii, one of the Hollywood’s leading technology design companies has helped Gucci come up with such a brilliant idea to make their customers feel at ease and privileged. They said that in two years time ‘Immersive Retail Experience’ will be made available in all Gucci flagship stores.

The highlight of this technology is that when customers visit a store, they can search for the stuffs of their choice, they can even pause, rewind and send images to their phones.

The LCDs used for the display will have 45″ and 50″ Clarity Matrix LCD video, covering the stores’ wall. The picture perfect LCD displays along with OOOii’s graphics will deliver life – size interactive images to the customers. These displays will be fixed in three zones of the store; the Immersive Window Display, the Immersive Entrance Display and the Immersive Women’s and Men’s Fashion Show Displays.

Wait for Gucci Immersive Retail Experience to hit your city’s flagship store.

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One Comment

  1. vijay says:

    Inform us always !


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