For summer 2013, French Connection continues its longstanding collaboration with retro comic book giant, DC Comics, launching an exclusive menswear capsule collection of t-shirts to celebrate the 2013 release of the new Superman movie Man of Steel.
Film has been a part of French Connection’s DNA for many years; promoting film heritage through product. Continuing with their ongoing activity and support of retro films, the French Connection design team were invited to explore the archives of DC Comics, following original design guidelines and producing an exclusive range of Tshirts featuring original artwork and as well as imagery from the new release giving the collection a vintage aesthetic through the use of screen printing.
The range will launch nation wide and online on June 1 to coincide with the official movie release on June 14, 2013.
French Connection Superman Tees are available in seven options, priced at Rs.1699 each. The tshirts are available at exclusive French Connection stores and select Shopper’s Stop, Central and Kapsons locations across India. They are also available online at www.frenchconnection.in