The swish set of the Bollywood, ensures that celebrations go on round the year with the perfect parties, perfect occasions and of course the larger than life extravagant launches of their new ranges.
After venturing into the hospitality industry with a state of the art lounge LAP, the hottest start of the tinsel town, Arjun Rampal, embarked on yet another journey, by launching a perfume under his brand.
The opulent occasion was held at popular joint Aurus in Juhu, Mumbai. Actor, Producer Arjun Rampal, along with his ever enchanting wife Mehr Rampal, launched two signature perfumes named, Alive White, a perfume especially designed to be worn during the day hours and has under notes of citrus flavours such as Mandarin, Bergamot, Lemon and Alive Black, which is a bit more sensual with subtle aquatic notes and a hint of pepper and has been designed to be worn at night. The series has been coined eau de toilettes by Arjun Rampal and have been moderately priced at INR 1800 for a 100ml bottle.
The event witnessed some of the biggest names in the industry gracing the launch with their presence.
The list of Arjun’s close friends included Shahruk’s wife, Gauri Khan who came minus the superstar himself, Hrithik and Suzzane Roshan, actor Sushmita Sen who sizzled in shiny blue number, actor Preity Zinta, hotelier Vikram Chatwal, actor Prateik Babbar along with the leading lady of his next film, the very exotic Amy Jackson, director Abhishek Kapoor, yesteryears lady Neelam along with Sameer Soni, the young and happening Kunal Kapoor, actor Zayed Khan, and the sensually stimulating Chitrangada Singh.
The party went on till the wee hours in full fervour with Arjun and Mehr ensuring the guests were being entertained with drinks and scrumptious food. The perfume will be hitting the stores later this year and will also be launched in stores at United Kingdom and the Middle East.