Fiama Di Wills, has launched the all New Fiama Di Wills Hair Care Range with Exotic Nut oils & Restore System exclusively for repairing hair damage caused due to urban lifestyle.
The Fiama Di Wills Hair Care Range is enriched with rare natural oils which are combined with damage repair technology. Keeping in mind the consumer insight driven product innovation, this launch is yet another reflection of ITC’s philosophy and a milestone in hair care.
The hair care treatment comprises of Shampoos, Conditioners & Serum available in 3 Variants namely, Anti Hair Fall Control Shampoo with Conditioner and Serum, Color Damage Control Shampoo with Conditioner & Serum and Total Damage Control Shampoo with Conditioner.
Laboratoire Naturel, a pioneering, one-of-its-kind, world class Centre for Consumer and Product Interaction has created the range of shampoos. The centre aims to create a forum for establishing greater direct connect between the division’s scientists, brand teams and the Indian consumer, with the objective of enhanced product innovation, delivering unique and differentiated benefits. With a team of highly qualified research scientists, hair stylists and cosmetologists testing thousands of Indian hair samples to find the best combination of exotic oils and ingredients from over 50 countries that are best suited to address the problems for one’s hair.
About Fiama Di Wills Hair Care Range with Exotic Nut oils & Restore System
The Fiama Di Wills Total Damage Control Variant restores hair from damage caused due to environmental conditions and is formulated for hair that is damaged and rough due to adverse environmental conditions, pollution and harsh UV rays. It is made by combining Exotic Macadamia Nut Oil and Advanced Restore technology. The shampoo provides long lasting UV protection and gives 6 times stronger hair where as the conditioner helps hair gain shine by 3 times.
The Fiama Di Wills Anti Hair Fall Variant is exclusively formulated for weak hair due to mechanical damages and hence prone to hair fall. It is developed by combining Exotic Brazil Nut oil and Advanced Restore Technology. The shampoo reduces hair fall and restores hair strength up to 90% after only 3 washes makes them 6 times stronger whereas the Conditioner along with educing hair fall makes hair upto 3 times stronger. The Anti Hair Fall variant is also available in a serum which helps hair detangle up to 3 times thus reduces hair fall due breakage while combing.
Fiama Di Wills Color Damage Variant is formulated for colour treated hair and restores colored cuticles from damage caused by chemicals and harsh UV rays. It contains Exotic Almond Nut oil combined with Advances Restore Technology helps hair restore damage due to coloring and protects hair color and is also available in shampoo, conditioner and serum which enhance shine of hair which as a package protects colored hair, restores strength, makes them softer and 3 times shinier.
The new range protects and restores hair from all kinds of damages due to mechanical treatments, adverse environmental conditions pollution and UV rays.