As part of a long term licensing agreement with UKfashion empire French Connection, TPR HOLDINGS LLC announces FCUK male and female duo fragrances – FCUK3. The agreement combines the unique creative perspective and distinct brand image of French Connection and TPR Holdings, a successful fragrance manufacturer and distributor with global reach- and meets the strategic objectives of each.
FCUK3 is the newest scent to be developed in the FCUK Fragrance portfolio. The inspiration behind FCUK3 was to compliment the Original Him & Her and Connect fragrance duos while recognizing and capitalizing on past successes and current demand. With the launch of FCUK3, TPR looks to continue its synergy with the ever evolving French Connection fashion brand as a whole.
FCUK3 will be distributed in traditional channels, including French Connection stores. “Our distribution includes a worldwide strategy, with particular emphasis on Asia, where the brand had strong sell-through. We are very excited to create new and exciting fragrances under the FCUK name and think FCUK3 will resonate very well with the younger demographic.” says Brian Robinson, TPR President.
FCUK3 is distributed in over 10,000+ Beauty Prestige stores worldwide and maintains partnerships with leading International Distributors in each geographical market – Europe, Asia, Australia, Middle East, Africa, North and South America.
ABOUT FCUK FRAGRANCE
Manufactured and distributed by TPR Holdings LLC, FCUK Fragrance is a line of fragrances for both men and women sold in over 40 countries and over 7,500 doors. The collection includes, FCUK Original, FCUK Connect, FCUK 3, and the forthcoming FCUK Friction and FCUK Summer fragrances. For more information please visit www.FCUKFragrance.com or call 212.755.9300.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, beauty and wellness categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR recently acquired oral care brand Sweet Breath which has sold over 1 billion units since inception. For more information please go to www.tprholdings.com.
v Top Notes: Pineapple, Mandarin,Orange
v Mid Notes: Cardamom, Lavender, Rhubarb, Mocha
v Base Notes: Amber, Musk
Fragrance House: Givaudan
v Top Notes: Red Berries, Mandarin Oil, Pink Pepper
v Mid Notes: Jasmine, Pink Gardenia, Rose
v Base Notes: Amber, Vanilla
Fragrance House: Fragrance Resources