Filed under : Bangalore, Featured Articles, Trends

07 February 2011


Eco – Fashion To Rock India

Experts from fashion fraternity say that 2011 fashion scene in India will be focusing more on eco – fashion. Though India is rich with eco friendly fabrics, in comparison to other countries we are held back with regard to eco – fashion. Bangalore Fashion Week – 2011, witnessed that both young and established designers have already started to work more on eco friendly clothing line.

India is rich with eco – friendly fabrics like cotton, silk, linen, wool, jute etc. But conventional fabrics have always been our focus. Swapnil Shinde, a designer said, “Designers should revive eco – fabrics. Internationally there is a lot of demand for eco friendly clothing line. So India should revive its potential and make the best of eco – fashion.”

Though eco – fashion is environment friendly. While taking the cost factor into consideration, eco – fashion appears to be more expensive than conventional. Krishna Bagri, a designer said, “Eco – fashion is not customer friendly in terms of money. So I may not go for it.”

Experts from the industry say that while comparing eco – fabrics and conventional, eco – fabrics are not durable like conventional. Tasneem Merchant, a designer reiterated this fact, “Eco – fabrics face durability problems. Cautious wash – care and mixing of certain man – made fibers along with eco – fibers would give eco – fabrics a long lasting durability.”

When asked the renowned designer, Neeta Lulla, if eco – fashion can be made less expensive or not. She said, “There are designers in our country who are working on eco – fashion to be less costly.”

Considering both the merits and de-merits, Yogitha Ramamoorthy, a designer said, “Many designers are incorporating eco-fashion in their collection. I feel this is a positive change. It’s sure to be a success.” “The reason is universal. It’s high time we put a stop to the aspects that cause environmental hazards. Eco friendly fabrics and merchandises are made by the use of organic raw materials or from recycled products.” She added.

This concept is catching up the world. Yogitha affirms it, “I know a famous designer from abroad who collected the unused silk saris from Indian women and made trendy tops and pants that sold like hot cakes globally.”

In a country like ours, eco – fashion has become a necessity. Hence the fashion fraternity should strictly concentrate and work towards a successful eco – friendly and fashionable India.

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  1. cer000 says:


  2. India have special traditions especially in the fashion industry there is great collection over here.


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