Amita Sharma’s potential as a fashion designer took shape at the J D Institute of Fashion Designing (Bangalore) where she experimented with both ethnic and western wear for her colleagues and friends.

Her maiden break with “OPTIONS” gave her a glimpse of market nuances and buyer expectations.

Vibrant colors have always played a significant role in Amita’s paintings. They reflect her state of mind & define her dressing style. Naturally they show in her creations. Amita believes fashion should be fun, colorful & above all, comfortable. Whatever the occasion and whichever the attire – traditional, casual or formal, the accent is always on feeling good.

Walking down this creative path, Amita fashioned her first label “PEARS Collection” in 1999 in a partnership venture, delivering a blend of ethnic and western dresses for young working women.

In her quest for deeper professional insights, Amita chose to work for one of the most admired international sportswear brands as Merchandiser . This association has honed her technical skills immeasurably.

Amita’s label “AM COUTURE” is centered on couture designs that are comfortable and mirrors contemporary trends and styles dovetailed into a seamless fusion of cultures. “Am Couture” ensembles are available in haute couture boutiques of Hyderabad /bangalore and also in select exhibitions. The complete “Am Couture” line will soon be available at Label Boutique and Design Studio in Bangalore.

Amita’s repertoire that is being showcased at the Bangalore Fashion Week is inspired by “Colors of Buddhism”. Rooted in Indian culture, the outfits symbolize a tinge of western styling in natural soft silks and hand wool blend embroideries. The spectrum of rich colors will include black, browns, golden harvest, blues, pine, maroon and deep royal.

Contact details:

Amita Sharma
Email: amitacouture@gmail.com, amita2076@gmail.com
Phone: +919845227801
Bangalore .

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